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Charitable Activities


Our Initiative

Sufficiency-driven Lifestyle and Business Model (SLABM)

(This project is registered under United Nations Partnership project. Registration number: 39200)

Do you know the ocean is expected to contain three times more plastic than fish by 2025? Since 1970, the world has been working on recycling. However, it is not the best option! Therefore, we should start focusing on the people! We need to be people-centred.


The Sufficiency-driven Lifestyle and Business Model's (SLABM) objective is to advocate the self-sufficient personal lifestyle and inform corporations about the business model transformation into sufficiency-driven practices.

Business Coaching


With increased pressure on natural resources and a growing population, it's time for a transformation in lifestyle and business models. Overconsumption is one of the root causes of environmental problems. Companies' business models, such as fast fashion, are always regarded as unsustainable. There are numerous recycling techniques, such as thrifting and donating. However, the difficulty and hidden costs in recycling processes, such as energy consumption and transportation costs, have gone unnoticed. As a result, in addition to coming up with solutions, ICSD works on pre-purchase and mentality change, preventing the problem in the first place.



So, what is SLABM?


In simple terms, Avoid, Reduce, and Reuse (ARR).


SLABM focuses on the two ends in the business-to-consumer (B2C) model, moderating and mitigating the impact of the consumption behaviour. Individuals are urged to prioritise necessities over desires and make responsible decisions whereas, companies are encouraged to develop sustainable production methods, manufacturing techniques and supply networks, emphasising long-lasting design and extending product life. And these will alter consumers' behaviour and benefit both the society and the environment.

Team Coaching

Advocacies of Our SLABM Initiative

Here are a few advocacies of the SLABM Initiative to push forward ARR.


  1. Individuals: Control their desire to overconsume and engage in shared goods and services, such as Airbnb and Nextbike.

  2. Businesses: Replace current marketing techniques' and campaigns' goal of increasing sales with building long-term relationships. For instance, Patagonia's "Don't buy this jacket" campaign discourages impulsive purchases and encourages shop for value, resulting in a loyal customer base.

  3. Extend the product life by ensuring they are repairable and durable.


The above advocacies will be implemented via education, theme talks, conferences, researches, etc.

1 on 1 Coaching

ICSD and Sustainable Development Goals (SDGs)

Overall, ICSD aims to contribute to the 17 United Nations Sustainable Development Goals (UN SDGs) set by the United Nations General Assembly in the 2030 Agenda for Sustainable Development. It is a call for action to a collaborative effort in contributing to peace and prosperity.

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